What if we could use aesthetics to communicate cultural values?
For millennia we have turned to the aesthetic components of our environment to understand the world around us. When we experience our contemporary, urban environments, how do the formal aesthetic components affect and influence our sense of place? If aesthetics are a global and intuitive language that engage with our deeply-rooted, human instincts, could we use these aesthetic components to communicate specific cultural values from one community to another?
During a three month period of living in Singapore, in response to these questions and inspired by the prominent use of geometric components in Asian design, I designed an experimental workshop that asked if it was possible to show someone what it feels like to be somewhere, through the power of colour, shape and composition.
The workshop provided a platform for people to reflect, discuss and re-imagine their individual and sometimes opposing impressions of place through the narrative of making and sending a postcard. The postcards acted as “mitigating objects” that supported both self-reflection and communication of complex personal, political and cultural insights.
This project was exhibited at the Royal College of Art Work in Progress Show (January 2020) and Imperial College London Dyson School of Design “IDE & GID Work in Progress Show”, London (February 2020).